The Present

A Live Event Activation Expert

Arielle moved to Atlanta, GA in 2022 and found her stride in event work. She began with glass engraving, becoming a regular artist for fragrance customization at Nordstrom in Phipps Plaza. She grew her skills further, adding bottle painting, hot foiling, and even leather painting to her offerings.

Now, in 2025, Arielle has been a live event engraver and artist for nearly 100 events, providing next-level service for her growing list of clients. In this new chapter, she's looking forward to more unique activations and special VIP projects in Atlanta and beyond!

NICE TO MEET YOU

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About the Artist

Arielle Basha is a professional calligrapher and event artist based in Atlanta, GA. Born and raised in New York, Arielle has always had a passion for the arts. Her background includes watercolor painting, large-scale lettering and mural installations, and oil painting at the New York School of the Arts. She has been a professional calligrapher for twelve years and works with reputable clients across the metro Atlanta area. Arielle is passionate about her craft and teaches seasonal calligraphy classes at the renowned Callanwolde Fine Arts Center in Atlanta.

Where It Started

Arielle has had a long love affair with lettering. From a young age, she was encouraged to pursue the arts. She took voice lessons, dance classes, and was lucky to receive private mentorship in painting throughout her childhood. She thrived in the arts on and off stage, but ultimately went to college to pursue a career in acting at Pace University. After her freshman year, she changed majors to Fine Arts and International Business, itching to integrate her love for letters with her natural business acumen.

artist on ladder hand writing chalkboard menu and signage for a cafe in New York City

artist creating large scale mural for live event luxury client

As many hopeful actresses in Manhattan do, Arielle spent her college years waiting tables at a cafe. One day, her manager asked the staff if anyone would be willing to write the seasonal specials on the dining room chalkboard. Arielle eagerly raised her hand and unknowingly changed her life. She started with one chalkboard menu, and as her work caught the eye of other cafe managers throughout New York City, she grew her side hustle into a business, becoming the Regional Chalkboard Artist of New York.

Arielle grew her business in New York for seven years before moving to Nashville in 2019. For the next few years, she focused on her craft, spending long days in the studio, all while helping other creative business owners through online coaching. In 2022, Arielle was ready to make another change and pursue live event work: a service that called to her love for customizations and hand lettering, while getting to be around others - a must for her extroverted nature!