“My venue won’t allow engraving. What else can we do?” You may be familiar with my work specifically from the glass engraving projects I’ve been a part of: fragrance bottles for Glossier and Saks Fifth Avenue, wine bottles at the Buckhead Publix, or even mirror engraving at the Mariah the Scientist concert. Many of my clients come to me for glass engraving, wanting to offer their guests something personal to take home and look at fondly to remember the event they attended. However, glass...

Discover what luxury brand activations like Balvenie and Mariah the Scientist have in common — and what any brand can learn from them. Live engraving artist Arielle Basha shares firsthand stories from two unforgettable events.

“Honestly, I do not need another tote bag…” “A koozie? I’m just gonna throw it away.” I've worked a dozen trade shows, and I'm telling you these quotes certainly didn't come from my live engraving booth. It came from all of the tables around me, giving out generic swag that will never ever be used. In fact, the same old swag doesn't just make your table forgettable; it will actually work against your brand. And with all the work that your brand does, it should be top of mind in the best...